- Cape Winelands
- Salary: Market Related
- Job Type: Permanent
- Sectors: Sales
- Reference: CPT000052/AE
Vacancy Details
Employer: Vine Recruitment
Performance marketing:
Take ownership of the online store’s presence and performance across paid search, programmatic display and paid social channels
Work with marketing & creative teams to drive content creation for paid media channels
Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required
Effectively utilise the digital marketing budget, in line with marketing goals
Implement and manage a testing framework to launch and measure campaign experiments
Evaluate emerging technologies and channels and provide thought leadership in your field
Conduct keyword research for ongoing optimisation of search campaigns
Analytics & reporting:
Responsible for tracking, analysing & reporting on the performance of digital marketing activities
Understand and interpret reporting results to draw meaningful conclusions from data and translate them into recommendations for future efforts
Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
Provide actionable market and customer insights to address key strategic goals
Experimentation & CRO:
This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan
Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance
Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the ecommerce marketing team
Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms
Knowledge, Experience & Qualifications:
Demonstrable experience as a paid media specialist
Track record of producing data-driven insights and recommendations to achieve marketing goals
Experience using GA4, GTM, Google Ads, Meta Ad Manager, TikTok ads
Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau)
Proficiency in Microsoft Office suite
Fluent in English & Afrikaans
Advantageous:
Bachelor’s degree or equivalent in marketing or data analysis
Experience in performance marketing for an e-commerce business
Experience using Google Looker Studio, Tableau and Hubspot
Core competencies & skills
A high level of attention to detail and great organisational skills
Ability to prioritise and work in a fast-paced environment with competing deadlines
Ability to work cross-functionally and with a wide range of individuals with different skill sets
Passion for retail, e-commerce, digital marketing and eagerness to grow, learn and develop your skills in the field
410 people have viewed this job.
About Vine Recruitment
Vine Recruitment was established in 2008 and has shown remarkable growth. Our name represents the beautiful Winelands area we call home and our goal is to give personal attention to each individual and client.
The word Vine comes from Grape-Vine, a word that symbolizes communication and spreading the news. Vine Recruitment is about communication and our focus is to build lasting relationships with our clients and candidates.
The vine symbolizes growth and we strive to offer individuals and our clients the opportunity for growth and development. We take pleasure in providing personal service to you, our clients and candidates, and our ultimate goal is to meet your needs.
Similar Jobs
Performance Marketing Specialist
- Paarl
- Job Type: Permanent
- Posted 12 Aug 2024 | 9 Days left
More Jobs at Vine Recruitment
Debtors Clerk
- Cape Winelands
- Job Type: Permanent
- Posted 03 Oct 2024 | 29 Days left
Sales Manager
- Stellenbosch
- Job Type: Permanent
- Posted 03 Oct 2024 | 32 Days left
Spa Receptionist
- Western Cape
- Job Type: Permanent
- Posted 03 Oct 2024 | 29 Days left
Events and Workshop Organizer
- Cape Winelands
- Job Type: Permanent
- Posted 03 Oct 2024 | 29 Days left