- Roodepoort
- Salary: Market Related
- Job Type: Permanent
- Sectors: Education
- Reference: 011
Vacancy Details
Employer: Artisan Training Institute (ATI)
Key Performance Indicators:
1. Strategic Planning Participation:
· Management and implement marketing plans aligned with the overall strategic goals of Artisan Training Institute and Artisan Life Pulse.
· Define target audiences and manage effective marketing campaigns to reach them.
· Identify and formulate on business goals and vision to stay ahead of the curve.
· Develop and manage marketing budget.
· Track expenses and ensure adherence to budget constraints.
· Lead, mentor and motivate the marketing team.
2. Brand Management:
· Manage and enhance the brand image and reputation of both Artisan Training Institute and Artisan Life Pulse.
· Manage consistent messaging across all marketing channels and platforms.
· Manage and implement brand guidelines and standards for internal and external use.
· Manage relationships.
3. Marketing Campaigns:
· Manage and execute integrated marketing campaigns across various channels (online, offline, social media, events, etc).
· Manage campaign budgets and track return on investment (ROI).
· Manage data and analytics to measure campaign effectiveness and make data-driven decisions.
4. Digital Marketing:
· Manage and develop and execution of the digital marketing strategies, including SEO, PPC, email marketing, and social media advertising.
· Manage website traffic and conversion rates.
· Manage digital platforms are leveraged to maximise engagement.
5. Content Marketing:
· Manage a content marketing strategy that aligns with the brand voice and messaging.
· Manage the creation and distribution of high-quality content, including blog posts, articles, videos, infographics, podcasts and social media content.
· Manage and promote content across relevant channels to attract and engage target audiences.
Candidate Requirements
Requirements
1. Minimum qualification required for this position:
· BCom in marketing, communications or related.
2. Minimum experience required for this position:
· 5 - 10 years marketing experience.
3.
21 people have applied for this job. 329 people have viewed this job.
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