- Somerset West
- Salary: R10 000.00 - R20 000.00 Per Month
- Job Type: Part-Time
- Sectors: Marketing Management NGO & Non-profit
- Benefits: Travel Allowance
- Reference: copy-1589722
Vacancy Details
Employer: ANNA FOUNDATION
The main purpose of the role
- Management of all fundraising activities and proposals, communications, public relations, marketing and all marketing collateral. Ability to represent the organisation in all public forums.
KEY PERFORMANCE AREAS:
The following KPA’s are to be implemented:
Marketing Strategy:
- Develop the marketing strategy for the Foundation in line with a fundraising strategy.
- Develop the marketing strategy for the Foundation in line with client expansion strategy.
- Plan and implement marketing campaigns
- Monitor and report on effectiveness of marketing communications.
- Oversee general brand management and corporate identity.
- Communicate with project managers to ensure they are kept informed of marketing campaigns and objectives.
Marketing collateral:
- Write, coordinate and oversee the distribution of email newsletters, annual reports and press releases.
- Manage the production of marketing materials, including leaflets, posters, flyers, newsletters
- Maintain and update the Foundation's website and social media accounts
- Coordinate photo shoots for marketing material
- Create and manage Foundations Google AdWords campaigns
Fundraising:
- To work alongside the director to ensure the organisation is financially secure in order to carry out its aims and objectives.
- Identify and research new funding opportunities
- Develop and submit proposals for programmes that could attract new funding
- Update and maintain the funder database
- Compile all donor reports and ensure donor retention
- Set up fundraising campaigns on GivenGain or any other fundraising platforms.
Public relations and media:
- Identify opportunities to increase organisation's exposure
- Liaise with media to garner exposure.
- Compose press releases, build media relationships to ensure media coverage
- Manage all social media
- Manage and attend events
Management:
- Management of all volunteers
- Leadership and management of all staff relating to the marketing and fundraising strategies
Candidate Requirements
QUALIFICATIONS REQUIRED:
- Degree in marketing
EXPERIENCE REQUIRED:
Essential:
- Must have at least 8 years experience in a senior management and marketing position;
- Must have a proven track record in fundraising;
- Must have at least 2 years experience in working in the NGO sector;
- Must have excellent media and ICT skills and proven track record;
- Must have public relations and networking abilities;
- Must have project management experience;
- Must have excellent verbal and written communication skills
Required Skills:
- Copywriting
- Branding and Identity
- Marketing Liason
- Marketing Media
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