Vacancy Details
A company based in Centurion is seeking a dynamic, seasoned, and enthusiastic Social Media Account Manager to join their marketing team. In this pivotal role, you will lead the development and execution of innovative social media strategies and oversee the coordination of paid advertising initiatives. Your primary focus will be to drive impactful results for both our respected clients and internal brands, aligning campaigns with targeted marketing objectives to maximize brand visibility and engagement.
This is a permanent in-house position with a hybrid working model after completion of the probation period (3 months).
Applicants must be fully Afrikaans and English bilingual, reside in Pretoria, and have their own transport & a driver’s license.
Duties and Responsibilities:
● Develop comprehensive social media content plans tailored to each platform, ensuring alignment with brand guidelines and target audience preferences. Platforms include but are not limited to Facebook, Instagram, LinkedIn and TikTok.
● Craft engaging and compelling copy for all social media posts, adhering to brand voice and tone guidelines while incorporating relevant hashtags and keywords to optimize reach and engagement.
● Conceptualise, design, and schedule visually appealing and innovative social media posts, utilizing graphic design software and online tools to create captivating visuals and multimedia content.
● Stay abreast of the latest trends, best practices, and emerging technologies in social media marketing, leveraging various industry resources and attending relevant workshops and conferences.
● Plan, execute, and monitor social media paid advertising campaigns across multiple platforms, employing advanced targeting strategies and optimization techniques to maximize ROI and achieve campaign objectives.
● Develop and implement customized social media strategies for diverse clients and their respective platforms, taking into account unique brand identities, industry landscapes, and audience demographics.
● Effectively communicate social media strategies, performance insights, and campaign results to clients and internal stakeholders, providing actionable recommendations for optimization and improvement.
● Establish and track key performance indicators (KPIs) to assess the success and impact of social media initiatives, regularly analyzing metrics such as engagement rate, reach, impressions, and conversion rates.
● Present innovative ideas, creative concepts, and data-driven insights to both management and clients, fostering collaborative discussions and alignment on strategic objectives and campaign goals.
● Actively participate in client meetings, workshops, and brainstorming sessions, contributing valuable input and offering strategic guidance based on industry expertise and market insights.
● Demonstrate a deep understanding of social media analytics tools and metrics, utilizing platforms such as Facebook Insights, Instagram Insights, Google Analytics, and Sprout Social to extract actionable insights and inform decision-making.
● Establish measurable metrics and targets to evaluate the performance of social media campaigns, continuously optimizing strategies and tactics to achieve predetermined objectives and drive business growth.
● Conduct thorough performance tracking and reporting on all paid and organic social media campaigns, generating detailed reports and analyses to assess campaign effectiveness, identify trends, and inform future strategies.
● Proactively handle ad-hoc tasks and requests from the social media and graphic design departments, demonstrating flexibility, adaptability, and a willingness to collaborate across teams to achieve shared goals.
Candidate Requirements
Requirements:
● Matric and Media, Marketing, or relevant field diploma/degree/certifications
● At least 2+ years of work experience as a social media account manager
● Fluent in Afrikaans & English
● Excellent writing skills
● Excellent knowledge of various social media platforms
● Knowledge of Meta Business Suite and Business Manager
● Good understanding of social media KPIs
● Paid social media advertising experience essential
● Excellent multitasking skills
● A keen eye for detail
● Canva proficient
● Confidence when interacting with clients
● Critical thinking and problem-solving skills
● Team player
● Great leadership skills
● Good time-management skills
● Copywriting experience beneficial
● Adobe Suite is beneficial but not required
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