- Johannesburg
- Salary: Market Related
- Job Type: Permanent
- Sectors: FMCG Marketing
- Reference: 96919
Vacancy Details
Employer: AVI Limited
AVI Ltd. is known for its leading household brands across many categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.
NATIONAL BRANDS LIMITED operates 5 manufacturing sites, offering world class manufacturing facilities in Isando (Johannesburg), Rosslyn (Pretoria), Westmead and Durban (KZN). It is home to some of the best-known South African tea, coffee and creamer brands, including our delicious range of much-loved savoury and sweet biscuits, and our melt-in-your-mouth snack range.
An exciting opportunity exists for a BRAND MANAGER at NATIONAL BRANDS LIMITED Head Office for our beverages portfolio in Bryanston, Johannesburg. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in our beverages portfolio.
Line Manager: Senior Brand Manager
Key Performance Areas:
Deliver performance targets for portfolio across all target brands
- Ongoing market and industry analysis to provide recommendations for brand development
- Ongoing competitor intelligence
- Ongoing review of portfolio activity effectiveness to update or change plans as required
- Budgeting & forecasting
Deliver local portfolio and brand strategy
- Insights from pulling together existing research, market trends (global & local), competitors and internal data
- SWOT analysis
- Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
- Portfolio positioning – Identify how our brand is positioned in the market
- Develop brand plans/brand strategy for profitable company growth
- Development of 3-year portfolio strategy
Deliver consumer communication strategy
- Define and manage brand positioning and communication strategy using a variety of media
- Prepare/Review all promotional, advertising, media, research and R&D briefs
- Participate in media strategy process, agreement & delivery of plans
- Develop and execute marketing campaigns aimed at communicating our brand message
- Maintain relationships (both internal and external partners)
- Monitor communication/promotional spend
Management of all New Product Development projects
- Development of commercial rational and justification
- Project management of all new product development projects
- Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
- Product / packaging development
- Implement launch and launch support plan
- Participate in monthly marketing & NPD meetings
Qualifications:
- A completed commercial qualification (Degree or Diploma) majoring in Marketing, Business Management or similar
- A minimum of 3 - 5 years’ brand and marketing experience gained in an FMCG environment
- Knowledge of IRI / Nielsen data required
Knowledge:
- Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
- Strong focus on analytical skills (turning data into actionable insights)
- Knowledge of consumer, trader, customer, and shopper
- Project management knowledge or expertise
- Innovation Management
- Advertising experience from briefing to execution
- High levels of numeracy
- Ability to travel essential
- SAP is advantageous
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About AVI Limited
AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.
AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale.
AVI’s brands are a household name in South Africa and growing every day.
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