- Umhlanga
- Salary: Market Related
- Job Type: Permanent
- Sectors: Hospitality Marketing
- Reference: 95755
Vacancy Details
Employer: Hollywoodbets
- Minimum 1 – 2 years' experience in customer service, sales, or in a similar role.
- Basic understanding of customer relationship management (CRM) tools.
- A diploma or degree in a related field.
- Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
- Identify and segment active users based on behaviour, preferences, and demographics.
- Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
- Set up, test, execute, and report on marketing campaigns and promotions.
- Manage timelines and schedules for communications.
- Conduct competitor analysis of marketing campaigns and websites.
- Update content on client-facing websites using back-office tools.
- Create, configure, and test promotions and campaigns.
- Report on campaign performance.
- Draft Customer Journeys and implement them in our CRM system, reporting on performance.
- Focus on winning back dormant users by offering personalized incentives or promotions.
- Personalise messaging and incentives to encourage dormant users to return to Hollywoodbets.
- Design and implement targeted campaigns to re-engage dormant users.
- Develop targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
- Create compelling content for emails, SMS messages and push notifications targeted at active users.
- Persuasive content for reactivation emails, SMS messages and push notifications.
- Ensure messaging aligns with the interests and preferences of the active user segments.
- Persuasive content for reactivation emails, SMS messages and push notifications.
- Execute and monitors retention campaigns across various channels (email, SMS and push notifications).
- Demonstrate a strong sense of accountability.
- Portray strong attention to detail, whilst maintaining efficiency.
- Excellent communication and interpersonal skills.
- Impressive business acumen and in-depth market awareness.
- Must be quality focused and results driven.
- Must be innovative, pro-active and a strategic thinker.
14 people have applied for this job. 210 people have viewed this job.
About Hollywoodbets
At Hollywoodbets, we believe that everyone should be treated like a STAR. Whether they are in one of our retail branches or online in the comfort of their own home, all our customers get the larger-than-life Hollywood experience, glitz, glamour and world-class entertainment. But behind the success of every Hollywood Star, is a dedicated and hard-working Team, who strive for success.
Born and bred on the sunny coast of Durban, our brand has expanded beyond our 90 branches to offer state-of-the-art online, telephonic and mobile betting platforms on a global scale.
Our success is driven by our Purple Team who pride themselves on first-class customer service while working together to go beyond the limits, ensuring that we are the bookmaker of choice in South Africa, Mozambique, Kenya, Ireland and the UK.
Being a part of our Team also means being associated with sporting stars like the Hollywoodbets Dolphins, Cell C Sharks as well as Premiere League football club, Brentford FC. Team Members can take pride in being part of a company that has naming rights to the Hollywoodbets Kingsmead cricket stadium, Hollywoodbets Kings Park rugby stadium and racecourses such as Hollywoodbets Greyville, Hollywoodbets Scottsville, Hollywoodbets Kenilworth and Hollywoodbets Durbanville.
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