Job Specification: Marketing Program Manager

Position Summary:
The Marketing Program Manager will be responsible for overseeing and implementing strategic marketing programs and campaigns to drive brand awareness, customer engagement, and sales growth. This role requires a highly motivated and results-driven individual with strong project management and communication skills. The Marketing Program Manager will collaborate with cross-functional teams to develop and execute innovative marketing initiatives that align with the company's overall objectives.

Responsibilities:
1. Develop and execute marketing programs, including product launches, promotional campaigns, and customer retention initiatives.
2. Collaborate with the marketing team to develop targeted messaging, positioning, and content for different marketing programs.
3. Implement and manage various marketing channels, such as email marketing, social media, content marketing, and digital advertising.