Sales representatives are responsible for communicating the benefits of a company’s products in order to drive sales. Sales reps serve as the point of contact between a business and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services.

Sales Representative duties and responsibilities include:

 Service using solid arguments to prospective customers

Performing cost-­benefit analyses of existing and potential customers

Maintaining positive business relationships to ensure future sales